Poli - Effect: Sweden (Futura DDB 2026)

Info

Poli is one of Slovenia’s most recognisable food brands, and Poli efekt is the campaign agency Futura DDB built around a taste so maddening it pushes people to absurd extremes. Here the extreme is a confession: in a Swedish police station a handcuffed man owns up to crimes he never committed — sinking a submarine among them — as long as the sandwich keeps coming. Production house Bright built the Swedish station in Slovenia and cast Swedish actors for it. Cycle Studio Zagreb handled the sound design and mix, recorded and synced the voice-overs — the Swedish and Croatian versions included — and delivered the cutdowns. On air in Slovenia from January 2026, later in Croatia and Serbia.

Campaign Note

“Still can’t believe we pulled this one off — building a Swedish police station in Slovenia. Yeah, you read that right. An amazing ride with an even better crew. Big love to everyone involved, and especially to our Swedish actors who made it all feel just a little more authentic (and kept our accents in check). Tack så mycket för allt — det var magiskt!” — Bright, from the set