Podravka - Vegeta Fine Blend (2024)

We've ground up the pieces so no one will discover your secret ingredient

Campaign for the new Vegeta Fine Blend

In the world of culinary magic, Vegeta has played a key role for many years. Its latest innovation – Vegeta Fine Blend, is a modern version of the original recipe without visible vegetable pieces. This product delivers the same excellent taste but with added convenience and versatility that consumers value today.

The campaign is aimed at appealing to younger generations, especially Gen Z. Through tailored communication, it seeks to emphasize how every dish, and every situation, can taste better with Vegeta. The campaign slogan "We've ground up the pieces. No one will see your secret ingredient" perfectly sums up the product's benefits.

With Vegeta Fine Blend, every cook can become a master of culinary magic. Discover the secret ingredient that will take your dishes to a new level!

Client: Podravka

Corporate Marketing Director: Sanja Garaj Miloš  
Marketing Director of Culinary Business Program: Sanja Kelek  
Director of Brand Identity and Communications: Emilija Sačer  
Category Manager in Culinary Business Program: Kristina Perković  
Marketing Manager of Culinary Business Program: Mate Milas  
Production and Creative Specialist: Ela Ljubić  

Agency: Bruketa&Žinić&Grey  
Creative Director: Davor Bruketa  
Client Relations Director: Maša Ivanov  
Art Director: Andrea Knapić  
Creative Director: Ivan Golubić  
Designer: Mirjam Milas  
Project Manager: Dino Udović  
Head of DTP Department: Radovan Radičević  

Production: Val produkcija  
Director: Đorđe Jovanović  
Director of Photography: Aleksandar Karaulić  
Photographer: Damir Žižić  

Sound Design and Mix: Cycle Studio Zagreb