When McDonald’s launched McShaker, the campaign didn’t lead with the product — it led with a song. “Treši, treši” (“Shake, shake”) turned the ritual of seasoning and shaking your fries into a hook you remember, built for Bright Produkcija as a real branded track rather than a jingle. Cycle handled the mix and final export, shaping the record to hit as hard on a phone speaker as in a cinema.
Client: McDonald’s
Production: Bright Produkcija
Mix & export: Cycle Studio Zagreb (2026)
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Cycle Studio is an award-winning sound design and music production facility based in Zagreb, Croatia, run by a team of producers, engineers, composers, and musicians who seamlessly blend art and science. Our clients include Diesel, Konzum, Hrvatski Telekom, Lelo, Telekom Slovenije, Njuškalo, Podravka, Sofascore, Hisense, Red Bull, Hofer, Far Out Recordings, BBE Records, Sonar Kollektiv Germany, and Hotel Lone Rovinj, among others.