Hespo - A Hard Day (Spellcaster 2025)

INFO

Hespo’s “Hard Days” campaign is built on a simple truth: even the hardest day can be fixed by a good night’s sleep. Through contrasting visuals of daily stress and the serenity of rest, the film reframes a Hespo bed from a piece of furniture into a sanctuary — a place of renewal and wellbeing, not just comfort. Cycle Production led the production end to end, assembling an international crew, while Cycle Studio Zagreb shaped the sound — music, sound design and final mix — carrying the campaign’s emotional, restorative tone. Created with agency Spellcaster, 2025.

CREDITS

Client: Hespo
Agency: Spellcaster
Production: Cycle Production (Vito Pešić, Jan Kinčl)
Directors: Luke Seomore & Joseph Bull
Director of Photography: David Procter
Casting: Gergő Nagy
Key visuals: Domagoj Kunić
Sound design, music & mix: Cycle Studio Zagreb
2025