Gorenje - Gorenje x Luka Modrić (Orsen 2026)

Info

Gorenje x Luka Modrić is Gorenje Global's brand campaign with footballer Luka Modrić — a Ballon d'Or winner and one of the most decorated midfielders of his generation — as Official Ambassador ahead of the FIFA World Cup 2026. The spot was shot in Milan as an international collaboration between the agencies Orsen and Sport Media Focus, production house Bright and the brand. Cycle Studio Zagreb handled the sound design and mix.

Campaign Note

"As the Official Ambassador of Gorenje, Luka Modrić is one of the best and most renowned footballers of his generation. He represents excellence, consistency and dedication — values that lie at the very heart of Gorenje's identity. But Luka's greatness doesn't start on the pitch, it begins at home. In everyday moments shared with family, through balance, calm and routine, he finds the comfort and focus that make extraordinary achievements possible. By simplifying life at home, Gorenje plays the quiet enabling role, creating the space where true greatness begins at home."

Credits

Client: Gorenje Global
Agency: Orsen, Sport Media Focus (content)
Production: Bright
Executive Producer: Matej Marinko
Producer: Vito Pešić
Director: Jase Bock
DoP: Deon Van Zyl
1st AD: Maša Bojc
Sound Design and Mix: Cycle Studio Zagreb