Gorenje - Gorenje x Luka Modrić (Orsen, Sport Media Focus 2026)

Info

Gorenje x Luka Modrić is Gorenje Global’s brand campaign with footballer Luka Modrić — a Ballon d’Or winner and one of the most decorated midfielders of his generation — announced on 25 February 2026 as Official European Ambassador. It is a two-year partnership running to 2028 across TV, digital, out-of-home and retail, with the FIFA World Cup 2026 — a tournament of which Gorenje, part of the Hisense Group, is an official partner — as its first major activation peak. The spot was shot in Milan as an international collaboration between the agencies Orsen (Switzerland) and Sport Media Focus (Slovenia), Slovenian production house Bright and the brand — an ad built to travel the world, with a footballer who at the end of the day is simply Luka. Cycle Studio Zagreb handled the sound design and mix, and the Croatian adaptation.

Campaign Note

“I’ve always believed that my performance under the stadium lights is a reflection of the peace and stability I find at home. Gorenje aligns with my family values because it creates an environment where everyday life is simplified, letting me devote my energy to my career and my loved ones. True greatness is a journey that begins at home.” — Luka Modrić, on becoming Gorenje’s brand ambassador (2026)

Press

“We wanted the partnership not to come across as a one-off advertising project, but as a long-term story that develops organically through the most important moments our consumers follow. The World Cup is the ideal global stage for that.” — Alenka Potočnik Anžič, Marketing Director, Hisense Europe, in Marketing Magazin

Credits

Client: Gorenje Global
Agency: Orsen, Sport Media Focus (content)
Production: Bright
Executive Producer: Matej Marinko
Producer: Vito Pešić
Director: Jase Bock
DoP: Deon Van Zyl
1st AD: Maša Bojc
Sound Design and Mix: Cycle Studio Zagreb