Hofer - “Hofer Cena” (2023)

INFO

HOFER CENA is the price promise of the Slovenian discount retailer HOFER: one low price for everyone, all year, without loyalty points. The 2023 campaign introduced the HOFER "šejk" in a 60-second film, "HOFER šejka sceno", published on HOFER Slovenija's YouTube channel on 9 December 2023 together with a behind-the-scenes video. Four seasonal 20-second spots followed in 2024: winter (5 February), spring barbecue (6 April), summer and back to school. Agency Internavti; production Cycle Production, directed by Ivan Stojiljković, director of photography Aleksandar Košutić. Launched December 2023.

CAMPAIGN NOTE

“We present the commercial for HOFER CENA, in which, with HOFER handshakes, we celebrate HOFER's values, excellent quality and the best HOFER CENA that our customers enjoy.” — HOFER Slovenija, YouTube description of the spot (original in Slovene: "Predstavljamo vam oglas za HOFER CENO, v katerem s HOFER šejki praznujemo HOFERjeve vrednote, odlično kakovost in najboljšo HOFER CENO, ki jo uživate naši kupci.") (translated from Slovene)

Client: Hofer
Agency: Internavti
Production: Cycle Production
Director: Ivan Stojiljković
DOP: Aleksandar Košutić
Sound design and mix: Cycle Studio Zagreb

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