Poli - Effect: Aliens (Futura DDB 2026)

Info

Poli is one of Slovenia’s most recognisable food brands, and Poli efekt is the campaign agency Futura DDB built around a taste so maddening it pushes people to absurd extremes. Here the extreme is first contact: a saucer down in a Slovenian field, two small green astronauts in torn silver suits, and a sandwich that turns the encounter into a deal. Produced by Bright. Cycle Studio Zagreb handled the sound design and mix, recorded and synced the voice-overs, and delivered the cutdowns for the regional versions. On air in Slovenia and Croatia from January 2026, in Serbia from February.

Campaign Note

“Excited to share photos from behind the scenes. It was one of those perfect, sun-soaked days when the energy on set just feels right. Focused, positive, fully in sync — all driven by one shared goal: to create something great. Shout out to the crew, artists, builders, and aliens who brought this one to life.” — Bright, from the set

Credits

Client: Poli (Perutnina Ptuj)
Agency: Futura DDB
Production: Bright
Sound Design and Mix: Cycle Studio Zagreb

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