Podravka - Nepogrešivo fantastičan (2024)

INFO

Nepogrešivo fantastičan ("unmistakably fantastic") is Podravka's campaign for Fant, its range of meal mixes for dishes such as stuffed peppers, sarma and goulash. The series of spots follows Marko, a clumsy protagonist who gets everyday household tasks wrong but cannot fail at cooking lunch with Fant. The campaign was created by the Zagreb agency Bruketa&Žinić&Grey (creative directors Davor Bruketa and Ivan Golubić, art director Andrea Knapić) and produced by Val produkcija, directed by Đorđe Jovanović with director of photography Aleksandar Karaulić and photographer Damir Žižić. The first 22-second spots, Sarma and Gulaš, were published on Podravka's YouTube channel on 20 November 2024, and the campaign ran across the region. Published November 2024.

CAMPAIGN NOTE

“The series of spots follows the main protagonist Marko, who is clumsy by nature and often messes up even the most ordinary household tasks, but has no problem cooking lunch, because with Fant it is impossible to go wrong.” — Bruketa&Žinić&Grey, campaign case (translated from Croatian)