"Every 4 years, we watch the most exciting and challenging games in the world and admire new achievements and successes. At the same time, some athletes play them under even more difficult conditions. Paralympians break records and achieve the seemingly impossible, despite the additional challenges life brings them. That's why in this campaign, we decided to present them as heroes from video games, who possess powers worthy of admiration, without focusing on their disabilities.
See what is possible when willpower, strength, and perseverance come together from August 28 to September 8 at the Paralympic Games. And see what is possible when the HPO, McCann, Renata Lučić, Franjo Matković, Komakino, and Poster come together, right now."
Campaign for the Croatian Paralympic Committee is out! We enjoyed taking care of everything ‘sound’ in this video, big up to Komakino and McCann Zagreb for including us in the project.
Production: Komakino
Agency: McCann Zagreb
Sound design and mix: Cycle Studio Zagreb
Cycle Studio is an award-winning sound design and music production facility based in Zagreb, Croatia, run by a team of producers, engineers, composers, and musicians who seamlessly blend art and science. Our clients include Diesel, Konzum, Hrvatski Telekom, Lelo, Telekom Slovenije, Njuškalo, Podravka, Sofascore, Hisense, Red Bull, Hofer, Far Out Recordings, BBE Records, Sonar Kollektiv Germany, and Hotel Lone Rovinj, among others.