Hisense’s 2024 campaign for its ovens with the multicoloured TFT display, built around a single line — from cook to chef. The film was shot in Croatia by Cycle Production for the Slovenian agency Herman & partnerji, and ran across the region as a 30-second integral plus a bumper, a set of shorter cutdowns built around individual oven features, and 20- and 25-second TV versions.
Cycle Studio Zagreb handled the audio across every version — music, sound design and SFX, and voice-over sync — from February to April 2024.
Client: Hisense
Production: Cycle Production
Producer: Dag Pepeonik
Executive Producer: Vito Pešić
Director: Marko Djilas
Project manager: Iva Davida
DOP: Sven Pepeonik
Agency: Herman & partnerji
Sound design and mix: Cycle Studio Zagreb
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Cycle Studio is an award-winning sound design and music production facility based in Zagreb, Croatia, run by a team of producers, engineers, composers, and musicians who seamlessly blend art and science. Our clients include Diesel, Konzum, Hrvatski Telekom, Lelo, Telekom Slovenije, Njuškalo, Podravka, Sofascore, Hisense, Red Bull, Hofer, Far Out Recordings, BBE Records, Sonar Kollektiv Germany, and Hotel Lone Rovinj, among others.