Lesnina XXXL - Nino Les (Futura DDB 2025)

Info

Nino Les — a shopper who is, in the Slovenian phrase, malo čez les — is the character Futura DDB created for Lesnina XXXL, Slovenia’s best-known furniture retailer and part of the Austrian XXXLutz group. Conceived as a lasting brand asset rather than a one-off campaign face, he lives on television, social and digital alike. Across seven ads produced by Bright, his logic puts Lesnina’s salespeople to the test — proof that a store that can help him can help anyone. On air across Slovenia from 18 November 2025.

Campaign Note

“Thrilled to share a series of seven funny ads built around Futura DDB’s concept for Lesnina. The main character, Nino Les, navigates slightly awkward, hilarious shopping situations — each one highlighting the breadth of Lesnina’s furniture and services. Comedy with purpose. Chaos with structure. Retail, told differently. Big shoutout to the team who built this world with us.” — Bright, on the Nino Les campaign

Credits

Client: Lesnina XXXL
Agency: Futura DDB
Production: Bright
Sound Design and Mix: Cycle Studio Zagreb

Ads