Sofascore: Rule The Cage (2023)

INFO

Rule the Cage is the campaign with which the Croatian sports data platform Sofascore introduced MMA as the 24th sport in its app in June 2023: live results, strikes and kicks, fighter profiles and an overview of the main MMA organisations. The face of the campaign is Mirko "Cro Cop" Filipović, the Croatian heavyweight and MMA legend. The 37-second film was produced by More-Magnets and directed by Renata Lučić, with director of photography Lazar Bogdanović, producer Filip Filković, executive producer Zlata Cetina Terzić, editor Marko Ferković, colourist Nikola Marinković and set design by Ivana Valter; on the Sofascore side, art director Anja Knezić and copywriter Vigor Vukotić. Published on Sofascore's YouTube channel, 14 June 2023.

CAMPAIGN NOTE

“And for this mission, we teamed up with the MMA legend Mirko Cro Cop who sees the MMA the way we do — you speak where it matters, in the cage. Both Sofascore and Cro Cop focus on what matters: speed and precision, and we always aim to win.” — Sofascore, YouTube description of the spot