Tomato: Nema bacanja Tomato jedinica! (2023)

INFO

Tomato is the prepaid mobile brand of A1 Hrvatska. In June 2023 it introduced a new benefit: unused Tomato units carry over into the following month, and one unit equals one minute of calls, one SMS or one MB of data. The campaign ran under the slogan "Nema bacanja Tomato jedinica!" (no throwing away Tomato units) with two short spots, a 27-second film published on 6 June 2023 and a 22-second film, "Što ne potrošiš ovaj mjesec, prelazi u idući", published on 13 June 2023. Production by Švenk, directed by Renata Lučić, director of photography Tomislav Sutlar, producer Nina Petrović. Published June 2023.

CAMPAIGN NOTE

“Tomato doesn't care what you do with your phone. You can spend your Tomato units on calls, texts, browsing. Or only on browsing and calls. Or only on the internet. Only on what you really need.” — Tomato, YouTube description of the spot (translated from Croatian)

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