Njuškalo Pay Protect (2022)

INFO

PayProtect is a payment option on Njuškalo, Croatia's largest classifieds site, that protects buyers and sellers and refunds the buyer if the transaction is not satisfactory. The 32-second TV commercial introducing the service was created by Minus Minus Agency (creative director Ana Lozica) and produced by Hogar Film, with production management by Sabmarine. Directed by Rino Barbir, photographed by Nenad Boroevich and edited by Marko Ferković, with set design by Bojan Drezgić, costumes by Ana Nikačević, make-up by Silvija Bradica, casting by Casting Koke, post-production by Bold Studio and colour grading by Matic Prusnik. According to Sabmarine, more than 50 people worked on the spot. Published on Njuškalo's YouTube channel, 16 September 2022.

PRODUCTION NOTE

“What happens when you combine a curious nose, colourful characters, charming locations and a hard-working, creative crew? You get the most colourful and most fun advertising campaign on TV — the new commercial for Njuškalo's PayProtect option.” — Sabmarine, project page (translated from Croatian)