Hrvatski Telekom: Nove eSimpa opcije (2022)

INFO

eSimpa is Hrvatski Telekom's digital prepaid offer. In April 2022 the operator introduced new eSimpa options (S, M and L) built around full cost control: when the data in an option runs out, usage stops instead of being charged per megabyte, there is no call set-up fee, unused units carry over into the next month, and the options can be activated only in the Moj Telekom app or online. The 47-second commercial for the new options was published on Hrvatski Telekom's YouTube channel on 2 May 2022 under the line "100% kontrola troškova" (100% cost control). Published May 2022.

CAMPAIGN NOTE

“With the new eSimpa options, be 100% in control. If you use up the internet in your option, don't worry, there is no per-MB charging. There is no call set-up fee either, and everything you don't use carries over into the next month.” — Hrvatski Telekom, YouTube description of the spot (translated from Croatian)