Atomski marketing - Politički Marketing Podcast (2025)

Info

Politički Marketing Podcast is a Croatian podcast about the craft behind political campaigns, hosted by Marijan Palić, founder of the agency Atomski marketing. Each episode pairs an established, media-recognised expert with a younger professional to unpack real elections — domestic and international, recent and historic — and the strategy behind the region’s most successful campaigns. Cycle Studio Zagreb recorded and produced the podcast’s second season: nine conversations, powered by metricom, with full audio and video production handled in-house. The second season premiered on 31 August 2025.

Press

“As I was looking for inspiration for campaigns, I realised this kind of content was missing in Croatia and the region. I think we managed to get our guests to speak without kid gloves — because it is a unique chance for them to share their experiences and stories.” — Marijan Palić, Grazia

Credits

Host: Marijan Palić
Guest (Episode 1): Ratko Maček — Croatia’s first spin doctor
Guest (Episode 2): Ankica Mamić — PR expert
Guest (Episode 3): Marko Bičić — political marketing expert
Guest (Episode 4): Gordan Turković — communications and campaign consultant
Guest (Episode 5): Ana-Marija Ferenčak — political scientist, creator of “Zokipedija”
Guest (Episode 6): Marijana Grbeša — professor of political communication (FPZG)
Guest (Episode 7): Donatela Macan — communications expert
Guest (Episode 8): Dragan Bagić — sociologist and election analyst (FFZG)
Guest (Episode 9): Jakov Žižić — political scientist
Produced by: Atomski marketing
Powered by: metricom
Audio and video recording and production: Cycle Studio Zagreb (2025)