Konzum: Provjereno dobri (2023)

INFO

Provjereno dobri ("proven good") is a campaign by the Croatian retail chain Konzum for its own private-label brands, among them K Plus, Minute, Rise&Smile and Bio Zone, built on the promise of proven quality at a better price. The campaign launched with a 39-second main film and a 17-second spot for Minute pizzas, published on Konzum's YouTube channel on 8 and 9 February 2023 under the hashtag #provjerenodobri. Agency ZOO Agency, creative director Marin Ostojić; production by Producenti, directed by Renata Lučić, director of photography Luka Trajković, producers Mirna Bučervić, Anja Mikačić, Anja Polić and Tjaša Ninić. Published February 2023.

CAMPAIGN NOTE

“Just for you, we choose quality at the best price! Explore the proven good products of our own brands at affordable prices.” — Konzum, YouTube description of the spot (translated from Croatian)

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