Campaign for the new Vegeta Fine Blend
In the world of culinary magic, Vegeta has played a key role for many years. Its latest innovation – Vegeta Fine Blend, is a modern version of the original recipe without visible vegetable pieces. This product delivers the same excellent taste but with added convenience and versatility that consumers value today.
The campaign is aimed at appealing to younger generations, especially Gen Z. Through tailored communication, it seeks to emphasize how every dish, and every situation, can taste better with Vegeta. The campaign slogan "We've ground up the pieces. No one will see your secret ingredient" perfectly sums up the product's benefits.
With Vegeta Fine Blend, every cook can become a master of culinary magic. Discover the secret ingredient that will take your dishes to a new level!
Client: Podravka
Corporate Marketing Director: Sanja Garaj Miloš
Marketing Director of Culinary Business Program: Sanja Kelek
Director of Brand Identity and Communications: Emilija Sačer
Category Manager in Culinary Business Program: Kristina Perković
Marketing Manager of Culinary Business Program: Mate Milas
Production and Creative Specialist: Ela Ljubić
Agency: Bruketa&Žinić&Grey
Creative Director: Davor Bruketa
Client Relations Director: Maša Ivanov
Art Director: Andrea Knapić
Creative Director: Ivan Golubić
Designer: Mirjam Milas
Project Manager: Dino Udović
Head of DTP Department: Radovan Radičević
Production: Val produkcija
Director: Đorđe Jovanović
Director of Photography: Aleksandar Karaulić
Photographer: Damir Žižić
Sound Design and Mix: Cycle Studio Zagreb
Cycle Studio is a sound design and music production facility based in Zagreb, Croatia, run by a team of producers, engineers, composers, and musicians who seamlessly blend art and science. Our clients include Diesel, Konzum, Hrvatski Telekom, Lelo, Telekom Slovenije, Njuškalo, Podravka, Sofascore, Hisense, Red Bull, Hofer, Far Out Recordings, BBE Records, Sonar Kollektiv Germany, and Hotel Lone Rovinj, among others.
We specialize in sound recording, mixing, music production, mastering, and audio restoration, using a carefully curated combination of vintage analog equipment and modern digital processing. Whatever you need, we've got you covered.